A Sports Business Professional’s Journey to Fathom
After working the last 5 years at two of the best brands in the business of sports, the Cleveland Cavaliers and TeamWork Online, many people have asked me, “Why did you leave the sports business?” and...
View ArticleStraight Outta MIT Sloan: Why Sports Analytics Is Hot
What topic could bring the likes of comedian Drew Carey, NHL Commissioner Gary Bettman, Dallas Mavericks owner Mark Cuban, ESPN’s Bill Simmons, Forrest Gump producer Steve Tisch and me to a 30-degree,...
View ArticleConvert Your Glass Slippers into Season-Ticket Holders
After the last four days of pure basketball paradise, March Madness is in full effect throughout the country and beyond. Being the analytics guy that I am, I find my interest in my favorite sporting...
View ArticleThe “Other” Moneyball: Baseball Business Analytics
With the Major League Baseball season only a month old, spring fever has hit the Fathom team as we reminisce about my favorite sport: Baseball. Incomparable to any other sport, statistics rule the game...
View ArticleGreat Leads + Strong Sales Team = Breaking Ticket Sales Goals
The formula to sell tickets in the competitive sports industry is simple at its core: Great leads + a strong sales team = breaking ticket sales goals Best practices in how to hire, train and build a...
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